the ideas

five ideas

i wrote

five ideas

i creative directed

five ideas

i did on the side


As is often the case in fashion, a trend organically sprang up for about five minutes and a marketer tried to extend it to six. In this case, teens suddenly started wearing outdated Reebok shoes. The company quickly made available previous styles, and we created wild postings which celebrated the fleeting nature of being young and fashionable.

Reebok ads

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