the ideas

five ideas

i wrote

five ideas

i creative directed

five ideas

i did on the side


826CHI is the local chapter of author Dave Eggers’ national student creative writing program. Each location has a themed retail store. In New York, it’s the Super Hero Store. In San Francisco, it’s the Pirate Store. In Chicago, it’s the Secret Agent Store (officially named the “Boring Store” because, as you’d expect, spies like to be secretive).

We helped hone the retail experience to let everyone know the Boring Store is absolutely, positively, without a doubt NOT a Secret Agent Store. We created a storefront featuring boring item displays such as crockery and twine, very dull signage, and even helpful secret agent products such as marbles (make that “Quick Escape Kit”) and a wooden stick (we mean “Bomb Detection Unit”). We even developed a motion detector, letting passersby know they’re NOT passing a Secret Agent Store.

826CHI 826CHI 826CHI

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